The primary element of the PS brand, which first appeared in a 911 & Porsche World press ad back in January 2015 with the headline; 'New Year's Evolution – A new year and a new look for Paul Stephens.'
Between January 2105 and 2016, I produced over 200 press adverts for such publications as Porsche Post, Porsche World, EVO, Octane and many more.
The first large-scale application was the 2016 London Classic Car Show, where the PS Autoart Classic Touring Series II was first launched.
When the new Paul Stephens brand identity was launch, naturally we had to spread the word through social media.
The identity was applied across all stationery and forms used within the business, printed and electronic.
On going communication with customers is key, so a monthly newsletter was developed using templates created within MailChimp.
Literature was designed to support the sales process both within the show room and events.
With any event, support material is vital to spread awareness of the brand. These bags made a great hit with the visitors at the 2016 London Classic Car show using them to carry all their goodies.
And the cars
The identity was also applied to the cars. You can see more applications of the identity here