Specialist in Porsche cars – air cooled Porsche 911 models (1964 – 1998) and water cooled 911 GT2, GT3 and RS models (1999 – present), based on the North Essex / Suffolk border.
The challenge was to evolve and modernise the Paul Stephens brand identity to reflect its new positioning and bespoke offering within the industry, as the leading specialist in Porsche of air and water cooled 911s, both nationally and internationally.
The solution was to use the existing core elements of the past identity, namely the PS lettering and brand colours, evolve it into a unique marque that could be used on their bespoke built cars and across all their customer touch points, whilst remaining familiar to existing and future Paul Stephens and Porsche customers.
Project role: Brand development, merchandising, stationery, signage, advertising, digital and social media.
Part of the PS Design range is a bespoke series of watches inspired by 1970's Porsche and Tag Hauer design. The watches are made in England - another selling point
The press adverting campaign was about building the brand awareness – the aim to make Paul Stephens front of mind as the leading independent specialist in Porsche. Magazines include EVO, Porsche Post, Octane, GT Porsche, Total 911, Classic Porsche and 911 & Porsche World to name a few.
Keeping in touch with clients is an important part of business. Newsletters are sent on a monthly – this one telling the story of Paul's exploits of racing a Porsche 901 at the 2016 Classic Le Mans.
No marketing program is complete without an element of social media – or as they like to call it at Paul Stephens - 'car porn'.
Besides the branding of instrument clusters, I've also been involved in the design of bespoke steeling wheels, which can be finished to the customer's requirements - polished or anodized aluminium with either a leather, carbon fibre or wooden rim.
EXHIBITIONS AND EVENTS
2016 saw the first major investment in exhibition stand design when Paul Stephens launch the PS Autoart Series 2 cars at the London Classic Car Show at Excel in London.