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Being Frank


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Being Frank


I'M A DESIGNER...

But, don't just take my word for it;

“I have known Frank for over 25 years. I gave him his first job, and never regretted it. He was then, and is now, an outstanding designer and typographer. Highly personable, his talent, professionalism and strategic thinking underline a meticulously focused approached to the business of design that would be a credit to any organisation.”

Stephen Hitchins
Past President of the Chartered Society of Designers

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...of Elegant


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...of Elegant


SOLUTIONS...

 

..in my experience successful solutions are found where information, insight and creativity are blended with process, logic and emotion...

...to be frank with you I believe there is a solution for every problem and the very best
designers instinctively communicate the best resolutions...

We are delighted with the result of the Great War student battlefield tour booklet that Frank wrote, designed and illustrated for us! The period look and feel not only adds a welcome degree of authenticity, it also makes commercial sense allowing us to reduce unit production costs by up to 30%. However whilst cost is obviously an important consideration, the most important factor is customer satisfaction and if the feedback we have had from customers so far is anything to go by it looks as though this really hits the mark.
— Ian Coyne, Anglia Tours
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Large...


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Large...


and small...

...speaking frankly, size doesn't matter! I believe it is within the capacity of true creatives to extract the best solution from any properly considered brief. Be it a simple packaging brand, an interactive exhibition space or a global brand exercise for a cruise line. Large or small, consistent consultation with defined processes and creative insight will produce communications that work...

When our initial logo, a simple one we had self made was compromised by a sub standard competitor, we approached Frank to assist with a re-branding of our product, we wanted something that stayed true to our origins and ethos as a battlefield tour company, enabled us to add to the existing logo whilst also making it unique and very hard to copy by anyone else. We could never of imagined the dramatic effect Frank’s design would have on the growth of our product.
— Clive Harris, Battle Honours
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Print...


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Print...


...and digital

...in today's complex business world often a frank exchange of opinions as to the medium for expression, be it print or digital, is at the core of an elegant solution, perfect for your business. My extensive experience has proven to be critical on many assignments, eliminating costly trial and error. I promise to deliver effective visual communications. On time, on brief and on budget... and that's as frank as I can be.

Frank was key to the set up of Ford’s current Look & Style guidelines in Europe. Attention to detail and thinking of all possible scenarios in which the guidelines would need to be deployed were part of Frank’s remit. Frank is an expert in his field and so was never lacking in confidence about raising controversial topics with senior client management albeit he always did it with a win win attitude. Frank stays in the office until the job is done!
— Joanne Sheehan, Ford

I’ve a wealth of experience gained from over 30 years at some of the best agencies and design groups in the creative industry. Even though I say so myself, you’ll find me remarkably easy to work with. One client refers to me as “the most organised laid-back person” he’s met. What he means (I think) is that I always ensure your project gets done on time, on brief and on budget. My core skills are in graphic design, typography and photography, and I have consistently delivered results across all types of media. If I were pressed on what’s my speciality, I would say the development and management of corporate and brand identities. A rather big-worded way of saying I take a brand and find better ways to help consumers relate to it and remember it. My mission statement if you like – is to create an engaging experience for your clients and customers. Whether that’s helping you to develop a website or create, implement and manage a new brand identity program, it will be another piece in the jigsaw to reach the holy grail of marketing: an effective and enduring brand.

Throughout my career I’ve had many job titles and have travelled and worked extensively across Europe and the US, leading successful multi-national creative teams on all spectrums of design work. Much of my freelance by contrast has been for small to medium sized businesses and charitable organisations. 

 

So what are you waiting for – hit the button and mail me...